We coined the word
affluenza
long before it became
a mainstream press item.
It started with our
exposure to
marketers of
highly epicurean
brands like
Omega or
Audemars Piguet
watches
(starting at
$30,000),
quite beyond our
own wrists
but certainly not
beyond prospects
reading FORTUNE
or FORBES or ARCHITECTURAL DIGEST.
Of course, even
Tiffany & Co. has
some items most of us
can afford, so we came down to earth for
the rest of us, too.